[ BRANDING ]
BRANDING FOR BUSINESSES THAT ARE READY TO LOOK LIKE WHO THEY ARE
A logo, a palette, a type system, and the documentation that makes it all repeatable — built once, lived inside for years, and instantly recognisable everywhere your business shows up.
The narrowest scope is a logo done properly. The widest is a system someone else could pick up and apply correctly without ever asking you what the brand ‘feels like.
01
The narrowest scope:a professional and versatile logo that communicates who you are.
This is for businesses needing a strong, memorable logo that can be used across various platforms — digital, print, merchandise, and more.
What’s Included:
Discovery session (30–60 mins) 2–3 unique logo concepts
Primary logo + alternative logo lockups
Final files in multiple formats (SVG, PNG, PDF, EPS)
Monochrome & full-colour versions
Brand usage cheat sheet (PDF)
2 rounds of revisions
Timeline:
1-2 weeks
Investment:
Starting at $500 AUD
02
A complete brand system designed to scale with your business.
Perfect for businesses launching new ventures or undergoing a full rebrand. This package includes all the elements needed to confidently build and maintain a consistent brand presence.
(most clients start here)
What’s Included:
Everything in Logo Design package
Colour palette (digital & print formats)
Typography system (heading, body, and accent styles)
Typeface licensing guidance
(free or paid)Mini brand style guide (PDF – 5–7 pages)
Application mockups (e.g. business card, social media post)
2 rounds of revisions
Timeline:
2-3 weeks
Investment:
Starting at $1000 AUD
03
A complete brand system designed to scale with your business.
Perfect for businesses launching new ventures or undergoing a full rebrand. This package includes all the elements needed to confidently build and maintain a consistent brand presence.
What’s Included:
In-depth brand discovery & strategy session
Full logo suite
Colour & typography system
Brand extensions (patterns, textures, icons)
Image/art direction recommendations
Stationery & Marketing Collateral
3–5 brand application mockups
Brand Guidelines PDF
(15–20 pages) for internal or external use2 round of revision
Timeline:
3-4 weeks
Investment:
04
For one-off design needs or ongoing support.
This flexible option is best suited for clients who need miscellaneous design work without a full branding package.
What’s Included:
Social media templates
Flyers, brochures, posters
Print collateral (menus, business cards, signage)
Email & digital graphics
Timeline:
3-4 weeks
Rates:
[ QUESTIONS WORTH ASKING UP FRONT ]
Straight answers,
before you have to ask
What’s the difference between a logo and a brand identity?
A logo is one piece. A brand identity is the whole system — logo, colours, type, and the rules for using them — so your business looks consistent everywhere, from your website to your signage to your invoices.
How much does branding cost for a small business in Sydney?
It depends on scope, but most small-business branding projects land in the $1,500–4,000 AUD range. A standalone logo sits at the lower end; a full identity with guidelines sits higher. The pricing page breaks down what’s included.
How long does a branding project take?
Most identities take 2–4 weeks from kickoff to final files, depending on how many rounds of feedback we go through. The pace is mostly set by how quickly you can review and respond.
What do I actually receive at the end?
Print- and web-ready logo files, your colour and type system, and a simple brand guidelines document so anyone you work with later knows how to use it correctly.
Can you also build my website once the branding is done?
Yes — that’s how a lot of clients work with me. We can sort the identity first, then carry it straight into a Framer website so everything feels like one coherent brand.
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